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Anyone who visited the dormant Twitch channel of Fortnite legend Ninja this weekend may have gotten a lot more than they bargained for. The page, it turns out, was directing users to a livestream of hardcore porn on Sunday instead of videogame battles. Ninja, also known as Tyler Blevins, the wasn't happy to learn porn channel had veered into NSFW territory—he still has Emmett Shear, the CEO of Twitch, apologized to Ninja for the mistake the same night and said that the channel streaming porn had been taken down.

No excuses.

Ninja “disgusted” after Twitch promotes porn on his old channel

Earlier this month, Ninja left Twitch and hollywood hd porn his Fortnite talents to Mixera rival channel naked dildo gifs owned by Microsoft.

In an apparent attempt to keep viewers on the site for longer, Twitch began experimenting with recommending other, active livestreams on dormant channels instead.

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Recommendations can be powerful engines for mobilizing audiences. YouTube has attributed more than 70 percent of time spent on its platform to its recommendation algorithm which has also been criticized for channel to radicalize its users.

Twitch CEO apologises for the porn live stream on Ninja’s channel - pro-eutopia.info

The feature Twitch was testing simply displayed the top streams in a certain category. Since Ninja primarily played Fortnite on Twitch, the company tried populating his zombie profile with other popular streams featuring the same game. Twitch is by far the largest platform in the world for watching gaming content, and now one of the most popular websites on the entire internet, visited more than Pornhub, according to Alexa rankings.

Its stars have turned into bonafide celebrities who can earn seven figures porn year in sponsorship deals. Twitch creators predominantly livestream themselves playing videogames and talking, often for up to 18 hours or more at a time.

All the while, fans flood an accompanying chat box with jokes, observations, compliments, pleas for attention, and harassment.

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